Handbook:
Turn Holiday Chaos Into Opportunity for Breweries

The holiday season brings a flood of private event inquiries—along with its fair share of chaos. Turn Holiday Chaos Into Opportunity: A Brewery's Event Checklist helps taprooms and breweries streamline operations, reduce stress, and boost revenue during the busiest time of year.

Full of practical strategies, this guide covers everything from digital booking tools and customer management best practices to creating memorable guest experiences. You’ll also get a clear timeline—spanning four months out to the final weeks—that ensures your team is prepared, your promotions hit the mark, and your events run smoothly. With the right planning and tools, the holiday season can shift from overwhelming to your brewery’s most profitable time of year.

In this guide, you'll learn:

How to streamline holiday event operations by going digital to avoid double-bookings, lost details, and inefficiencies.
Ways to build stronger customer relationships using CRM tools to track leads, personalize outreach, and re-engage past guests.
Tactics to elevate the guest experience with faster communication, automated confirmations, and guest-friendly policies.
A step-by-step seasonal checklist that guides venues from early planning to final execution—covering marketing, staffing, décor, and more

“Tripleseat is the single best return on investment of any system I have ever implemented in my 30-year hospitality career.”

Jeff Mould

President at Stoney Creek Hospitality

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"We wanted to create efficiencies for the team, improve customer service and drive sales...Tripleseat ticks all the boxes."

Phil Nankivell

Events Consultant at Louie London UK

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"I could not recommend Tripleseat highly enough. It's a tool that has proven itself over and over again across the ranks of the company...and has totally transformed the kind of business we are able to do."

Ginny Cook

Director of Events, Programming and Partnerships at Land & Sea Dept.