Unlocking New Revenue Streams: Your Guide to Profitable Events at Your Winery

Industry numbers show that wineries that actively host events often see their overall revenue increase by a significant 30-45%, and private events play a big part in that growth.

This guide is designed to help winery owners and managers maximize revenue by leveraging private events. Whether you're just starting or looking to grow your private event business, this guide offers strategic insights to help you turn your venue into a go-to destination for memorable events.

In this guide, you'll learn:

How to tap into the growing demand for intimate celebrations, corporate gatherings, and wine-focused experiences to diversify income beyond bottle and tasting room sales
Strategic marketing tips to position your winery as an ideal event venue
How Elusa Winery transformed their business through an optimized events program
How to make the case to stakeholders that your winery should be the go-to destination for private events
Actionable insights to attract more bookings

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“Tripleseat really changed our business. My bandwidth was wider, and I could take on more event business – so much so that I could eventually hire an Event Coordinator. We have literally gone from no events to events now being a really important revenue stream for the business.”

Johanna Holm

Director of Marketing and Events at Elusa Winery

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"We wanted to create efficiencies for the team, improve customer service and drive sales...Tripleseat ticks all the boxes."

Phil Nankivell

Events Consultant at Louie London UK

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"I could not recommend Tripleseat highly enough. It's a tool that has proven itself over and over again across the ranks of the company...and has totally transformed the kind of business we are able to do."

Ginny Cook

Director of Events, Programming and Partnerships at Land & Sea Dept.