The 2026 Event Intelligence Report: Data, Benchmarks, and Blueprints for High Growth Venues 

In an era of rising labor costs and tightening margins, the 2026 Event Intelligence Report provided by event industry leader, Tripleseat, provides a data-led roadmap to help hospitality leaders move from "managing chaos" to "maximizing profit".

By synthesizing proprietary data from over 4.4 million events, this asset replaces reactive sales models with proactive, high-margin strategies. It is designed for venues that want to secure a competitive advantage by aligning their pricing and operations with the industry's most reliable benchmarks.

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In this guide, you'll learn:

  • How to transition from reactive sales to proactive models that prioritize high-margin event types.

  • Ways to identify and target the most lucrative market segments.

  • Insight into predictable human behavior and industry-specific triggers to fill "white space" on your calendar.

  • How to reduce friction in the booking process by adopting efficiency standards that improve lead response times and streamline digital payments.

Discover Why Tripleseat is the Top Choice for Hospitality Professionals

Trusted by more than 19,000 restaurants, hotels, and venues worldwide, Tripleseat delivers comprehensive solutions to boost revenue and streamline productivity.

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Quick Overview of Tripleseat's Value

In less than five minutes, we can show you how Tripleseat will benefit your venue or hospitality group.

Jeff-Mould

“Tripleseat is the single best return on investment of any system I have ever implemented in my 30-year hospitality career.”

Jeff Mould
President at Stoney Creek Hospitality
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"We wanted to create efficiencies for the team, improve customer service and drive sales...Tripleseat ticks all the boxes."

Phil Nankivell
Events Consultant at Louie London UK
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"I could not recommend Tripleseat highly enough. It's a tool that has proven itself over and over again across the ranks of the company...and has totally transformed the kind of business we are able to do."

Ginny Cook
Director of Events, Programming and Partnerships at Land & Sea Dept.

Ready to Increase Sales and Streamline Operations?

Click the link below to set up a demo and learn more about how Tripleseat can work for your hospitality business.