The 2026 Playbook:

How to Use Your 2025 Tripleseat

Data to Win the Year Ahead

This playbook is a guide on how to use your complete 2025 Tripleseat data as a predictive tool to create a concrete, actionable plan for your sales, marketing, and operations. The goal is to translate twelve months of historical performance into a clear roadmap designed to make 2026 your most profitable year yet.

This handbook covers:

• Conduct a Year-End Audit by analyzing past performance. This involves examining booking lead times , comparing your busiest months to your most profitable ones , and conducting a win/loss analysis to understand why deals were lost.

• Architect Your 2026 Marketing & Sales Funnel by connecting lead sources to the actual revenue they generated. This allows you to "double down" your budget on the channels that drive the highest profit, not just the highest lead volume.

• Engineer Menus and Operations for Higher Profits. This involves ranking your best-selling items by profit margin, not just popularity, and implementing demand-based pricing for your spaces.