Every event lead that you capture for your venue is a new opportunity. However, we know that not all leads will convert into booked business. Once a lead is in your hands, it is your time to shine and showcase how your venue is the right fit for their party or event and close the business.

The hospitality industry's average conversion rate is only around 5% - 10% of leads actually converting into booked business. On EventUp, we see an average booking rate of 20%.

In this Handbook, we walk through four tips on how to convert more event leads into booked business.